Social media marketing (SMM)
Social media marketing (SMM)is a platform where brand makes use of social media to connect with its audience. Thru SMM social networks are built up , it helps in increasing sales, and website traffic drives. SMM also provides companies with a way to maintain relation with existing customers and make new customers. SMM has built data analytics for their work so that marketers can track the success of their efforts and identify even more ways to engage. The power of SMM is determined by the capacity of social media in three marketing areas: customer data, connection, and interaction. Objectives of SMM Social media is ubiquitous now a days that make marketing techniques using these platforms compulsory for businesses. SMM uses social networks and social media like Facebook, Twitter, and Instagram to market services and products. SMM also provides companies with a way to maintain relation with existing customers and make new customers...